Users will soon have a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the service announced that it now features in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a full-scale release. This development comes amid a surge in AI content, driven by new video-generation tools.
AI Proliferation Online
It has been noted that nearly one in 10 of the fastest-growing channels on a popular video site primarily display content made by AI. A large amount of this output is considered low-quality AI content, a phrase for substandard, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we aim to provide users the ability to see more or less of that, according to their own choices,” said a platform representative.
Scale of AI Content
The service shared that there are currently 1.3 billion videos on its service identified as made with AI. Collectively, over 100 m videos are uploaded to the service daily, making clips made by AI a relatively small part of its complete catalog.
Customizing Your Feed
Viewers will be able to decrease or raise the level of AI-generated videos they see by opening the “manage topic” setting in the app and choosing “AI-generated content”. Other topics that currently be modified under the filter cover current affairs, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s rules oblige creators to identify lifelike AI-made content, and it bans malicious deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be deleted under its user guidelines.
Additionally, the service will now apply an AI-generated watermark to content made using its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This measure is designed to stop users from attempting to circumvent the labeling process.
Responsible AI Funding
The platform is also launching a $2m educational fund for professionals and organizations to develop learning resources about responsible artificial intelligence. This initiative will benefit educational bodies specializing in teaching coding and technology.
Moderation Strategy
TikTok has defended its moderation strategy, following discussion over plans to make redundant hundreds of review team members in Britain. The company is planning to reduce a significant number of roles in its content moderation division in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive explained that human moderation would remain essential, but artificial intelligence can shield workers by filtering out the most graphic content ahead of it gets reviewed by staff. TikTok reported a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
